The Imperfect Story
Hi! My name is Sydney and I am the face, heart, and soul behind Imperfect Events!
Imperfect Events was founded in 2025 and is currently a one-woman show, owned and operated by me, Sydney. I founded Imperfect Events because I wanted to build a new kind of business: one that is sustainable and community-oriented, not limitlessly scalable and insanely profitable (aka people over profits). Obviously bills need to get paid at the end of the day, but I wanted to create something that was more than just that..
I am an entrepreneur at heart and lover of weddings, events, and people. I have been in Berkeley since 2020 and fell in love with the East Bay as soon as I got here. I got my bachelor’s degree in Biology here, during which I focused a lot on conservation and sustainability. At the end/right out of college I started working in events and eventually got a job at a corporate-owned wedding venue as as a planner/coordinator. I loved the weddings and the people, I hated working for corporate. I met a couple of entrepreneurial event professionals along the way who mentor me and encouraged me to branch out on my own. So I came up with a plan, decided to quit my job, and started my own wedding planning/coordination company 🙂
I decided to call it Imperfect Events because I want to resist the toxic culture of perfectionism within weddings/events (and society in general). I believe that making room for imperfection is what makes events (and life) not only more enjoyable, but also more memorable and beautiful. Leaving room for imperfection means leaving room for authenticity, for laughter, for tears, for surprises, for fun, for love. That is what Imperfect Events is about.
Something that I have gotten a lot since becoming a wedding planner is “don’t you have to be a little crazy to become a wedding planner?”. I don’t like the word crazy, but the answer is yes. For me that means having ADHD/a little OCD (both diagnosed), enjoying telling people what to do a little bit, and absolutely LOVING to create order/calm in the inherent chaos of a wedding. For my clients it means having someone who has written down and will notice all the details, is good at quickly improvising/solving problems under pressure, will speak loudly if needed, and is having a great time while doing it.
TLDR: I love my job. I love people. I love imperfection. I love love. I hope I get to meet you and hear about your love story soon. <3